ABRIENDO TO GAME, ABRIENDO WORLDS   Blog of Fernando Flowers

The Wall Street Journal published the following interview to Rupert Murdoch yesterday, the tycoon of the communications - owner among others companies of this newspaper that talked about the perspective that see for massive means in the next years.

Rupert Murdoch and the future of means

Rupert Murdoch, president of News Corp., heads a global means empire that shows properties like the cinema studies 20th Century Fox, the publishing house HarperCollins, the virtual community MySpace, besides means in Australia, the United Kingdom and the United States, including Dow Jones & Co., that The Wall Street Journal publishes. In an interview with the editors of the newspaper Walter Mossberg and Kara Swisher, Murdoch spoke on the future of newspapers, the supply of Microsoft by Yahoo, and MySpace versus. Facebook. phentermine with out prescription extracts of the conversation that took place of the conference All Digital Things phentermine with out prescription by The Wall Street Journal within the framework.

Walter Mossberg: News Corp. it owns companies in all means class, phentermine with out prescription many in the Web, but its heart phentermine with out prescription has been in newspapers. Will arrive the day, in five or 10 years, in phentermine with out prescription no longer he will be phentermine with out prescription to print them?

Rupert Murdoch: Perhaps. He will depend on them. It enchants to me to communicate to me with phentermine on line and the newspapers are means to do it. In technical terms, I am totally neutral. It does not matter to me phentermine on line what platform appears our news, or in paper, the Web or in a movable phentermine on line or where is. In the last 10 or 15 years, (the newspapers in EE.UU.) have reduced their production costs to the maximum, but not in journalism. Now, they must make cuts in journalism and are going to deteriorate itself enormously

Kara Swisher: It thinks that (the media) printed it will survive?

Murdoch: I believe that the average forms will exist 20 years or 30 after my death. Meanwhile, we will transfer more and more phentermine on line contained Internet. Our Web site is more and more going to be important and also profitable We will have phentermine on line great gratuitous site but yet the analysis, details and all the others, people will pay. That is very, very valuable.

Swisher: You were of first in penetrating in the social networks. Why he chose MySpace, and why that area?

Murdoch: We arrive behind schedule. We decide that there was cheap diet online phentermine pill enter the fast Web and that we had fallen asleep. We find this phentermine with out prescription called company Intermix that owned MySpace. Three days before closing the agreement, we found out that Intermix was phentermine with out prescription to be sold to Viacom. So we said to cheap diet online phentermine pill that what cost to them to sit down with us all the weekend They requested US$50 million more to us and we remained with the company.

Mossberg: It sounds very different from which happened with Microsoft and Yahoo, that lasted months.

Murdoch: I believe that they can learn of that.

Mossberg: You were involved in the conversations some moment. In what he forms?

Murdoch: We have been speaking and phentermine with out prescription with them from the time of Terry Semel (the ex- executive president of Yahoo), phentermine with out prescription have not been more than vague conversations. At some time there was a phentermine with out prescription of uniting MySpace to the vestibule, but that seems to have been discarded.

Mossberg: Facebook has been the favorite one of phentermine with out prescription means. But it seems that in the last phentermine with out prescription or eight months MySpace has been spoken less than, although you are the more great, It is remaining back MySpace in terms of visibility?

Murdoch: In the last six months, we have advanced tremendously. Following the twig whereupon one is moderate, we are two or three greater times. We bought when it, (MySpace) it had 22 million unique visitors. Now we have 120 (million) anywhere in the world and just we are initiating our international expansion I am not against Facebook. This company has also done a good work, but it is different.

Mossberg: In what sense it is different from his rival?

Murdoch: I believe that the same Mark (Zuckerberg, the executive president of phentermine with out prescription is saying, that sees more like a public phentermine with out prescription connecting people. We are a personal expression, people who look for other people, that they look for common interests. We are a social network really.

Swisher: Where it thinks that there will be more distribution (of content)?

Murdoch: We want to mint our content with author rights. We want to control the distribution of the possible most reasonable form.

Swisher: cheap diet online phentermine pill it sees YouTube? Why to not demand (to distribute its content them?

Murdoch: We reach the conclusion that the benefit that it provided phentermine on line us promoting our programs was major that the phentermine on line that it caused to us.

Mossberg: And what so with the films? There is a great future for the distribution in the rooms of cinema and by DVD, or something is going to change?

Murdoch: I believe that people still want phentermine with out prescription go out. She depends on how phentermine with out prescription good films offer. If there are good films, she is going them to people to go to see. They want to go out its houses from time to time, phentermine with out prescription youngest.

Swisher: Imagines the day in that (the films) they are distributed in the cinema, Internet and DVD at the same time?

Murdoch: That would be perfect. But there are many created interests, cheap diet online phentermine pill those of the owners of cinemas that will say to us that they will not place the films in his rooms unless cheap diet online phentermine pill give four months before removing them them in DVD.

Mossberg: It phentermine on line change the economy of those owners of cinemas?

Murdoch: He will change. Every time we expressed more.

Question of the public: The newspapers and the organizations of the local news are passing it bad. How it solves that problem?

Murdoch: I believe that they are going to have to accept margins of 10% instead of 30%. No cheap diet online phentermine pill they are going to make the rich monopolies cheap diet online phentermine pill without problems that were. And some are going to disappear. They are being attacked by gratuitous newspapers that do not generate money but that they have the capacity to alter the model of phentermine on line of traditional newspapers. I believe that there are many challenges.

Question of the public: There are solutions?

Murdoch: cheap diet online phentermine pill to produce better newspapers, newspapers than people wants to read. To stop writing articles to gain Prizes .Pulitzer. To give people which wants to read and to become it interesting.

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